Les mots de Michael Diemar

“In November 2023, I was approached in my capacity as editor-in-chief of the magazine The Classic, by a member of AIPAD about the possibilities of our editorial and design team producing the catalogue for the 2024 edition of the associations fair, The Photography Show.

AIPAD hadn’t produced a print catalogue since 2019. To produce a catalogue once again, was a way to mark the importance of the 2024 edition, that the fair was returning to its historic location, the prestigious Park Avenue Armory. In mid-January, our team was given the task. AIPAD had liked the idea I had proposed in November, to give the catalogue a partial magazine feel, with interviews and articles, in addition to the fair programme and exhibitor information. I had also made clear that there wasn’t enough time to come up with a completely new design solution,and that we would have to apply the templates from The Classic to the catalogue.

Jasmine Durand was put in charge of the graphic design of the catalogue, and in very subtle and elegant ways, she joined our existing templates with AIPAD’s branding, its colours and the famous circles, giving the catalogue its own identity. The results were beyond my expectations, and AIPAD’s committee as well as its members.”